The General Business Management Concentration is available to those students who are pursuing a broader perspective of the business world, without focusing specifically upon any one area of administration. While these students will not develop an in-depth understanding of one of the four areas of concentration, they are expected to have an acceptable understanding of Marketing, Human Resources Management and International Business Management. The General Business Management Concentration consists of the standard Lower Level and Upper Level course requirements. It also requires students to complete no less than two courses from Marketing, Human Resources Management and International Business Management.

Since globalization has become an inevitable force in any business operation, graduates of the BBA-International Business Management program may search for jobs available in internationally-oriented organizations ranging from local businesses engaged in international trade, licensing or financial agreements, multinational enterprises, banks and other international financial institutions, various governmental organizations and companies having subsidiaries in other countries. Career options for graduates in International Business Management include jobs in the following areas: Corporate Social Responsibility (CSR), Entrepreneurship and Consulting, International Finance and Accounting, International Marketing and Sales, and Sustainable Business.

Recognizing the critical role of Human Resource Managers to the success of any business, the graduates of Human Resources Management (HRM) concentrations continue to be in great demand. The field of human resources management offers a rich set of potential career options including Recruiting and Placement jobs such as recruiters, interviewers, head hunters, test administrators, and employment managers. HRM graduates may also land jobs in Development and Training where they perform functions as counselors, career planners, training specialists, technical recruitment specialists or orientation specialists.

Marketing has always been an interesting field of specialization as the demand for graduates in this field continues to dominate job postings. Students specializing in the marketing concentration could expect to find work opportunities in the areas of: brand manager, marketing manager, sales manager, advertising agency client services, sales, franchising, entrepreneurial ventures launching new products or services, public relations manager, social media specialist, TV/radio/print/outdoor media representative and marketing research. Career options in this exciting field of marketing include jobs in Advertising and Public Relations, Market Research, Product and Brand Management, Retailing, and in the non-profit sector including jobs in the arts, government, religious organizations, public health and museums. The Acsenda BBA in Marketing integrates real business examples into learning. Students can therefore expect to be introduced to business leaders in the marketing field through guest lectures and class visits to local businesses. Emphasis is placed on the practical application of skills learned through case analysis, individual and team work as well as oral and written presentations, to ensure students are career ready.

The Acsenda School of Management (ASM) BBA program in Accounting is designed for students who wish to pursue a professional qualification and career in accounting. Students will possess the knowledge, skills, capabilities and influence recognized and valued in Canada and around the world in public practice, commerce, finance, industry, government and other sectors. The program also provides a broad education necessary for graduates to progress towards a leadership role in any organization.